WHY DO PEOPLE CHOOSE TO LIVE IN THE CITY
EXCELLENT PUBLIC TRANSPORTATION - CAR LITE CITY
SURROUNDED BY AMENITIES: SHOPPING CENTRES, SUPERMARKETS
PROXIMITY TO COMPREHENSIVE HEALTHCARE HUB
AFFORDABLE HEARTLAND PRICES & FOOD EVEN IN PRIME CBD DISTRICT
One Bernam - surrounded by 6 URA Masterplans + 1 wildcard
GREATER SOUTHERN WATERFRONT masterplan - Singapore's 4.0
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Both Prime Ministers are excited about how The Greater Southern Waterfront
will be the Future of Singapore at our 2019 & 2024 National Day Rallies
will be the Future of Singapore at our 2019 & 2024 National Day Rallies
Watch The One Minute Sneak Preview of the Greater Southern Waterfront
How Near Is One Bernam to the Greater Southern Waterfront?
Within Greater Southern Waterfront are other Masterplans
Sentosa - Brani Master Plan in the Greater Southern Waterfront
Click Below for URA's Marina South Masterplan
& Pearl's Hill Masterplan
Lively mixed-use neighbourhoods in more central locations
More homes are being planned in various locations in the Central Region, allowing more people to enjoy the benefits of city living, such as excellent transport connectivity and close proximity to workplaces, amenities and lifestyle offerings. These areas also present opportunities for attractive, greenery-infused high-rise living.
As part of the plans to rejuvenate the city centre into lively mixed-use districts, new residential options will be introduced at Pearl’s Hill - 6,000 homes to be built in Pearl's Hill over 10 years and Marina South - a 45ha site planned as a new, mixed-use residential neighborhood with more than 10,000 new homes.
These are the potential homes / upgraders that will support One Bernam's exit strategy in future.
More homes are being planned in various locations in the Central Region, allowing more people to enjoy the benefits of city living, such as excellent transport connectivity and close proximity to workplaces, amenities and lifestyle offerings. These areas also present opportunities for attractive, greenery-infused high-rise living.
As part of the plans to rejuvenate the city centre into lively mixed-use districts, new residential options will be introduced at Pearl’s Hill - 6,000 homes to be built in Pearl's Hill over 10 years and Marina South - a 45ha site planned as a new, mixed-use residential neighborhood with more than 10,000 new homes.
These are the potential homes / upgraders that will support One Bernam's exit strategy in future.
Keppel Masterplan - Upcoming Mega Estate
URA Downtown Core MASTERPLAN:
Central Business District (CBD) Incentive Scheme
The CBD Incentive Scheme and the Strategic Development Incentive (SDI) Scheme aim to encourage the rejuvenation of the CBD and other strategic areas in Singapore. Sites that fall within the designated areas for the CBD Incentive Scheme shall be guided by the CBD Incentive Scheme and shall not be considered under the SDI Scheme.
Outram Medical Campus Masterplan
The SGH Campus Master Plan anticipates the healthcare needs of Singaporeans and will provide an environment that supports the latest models of care that are holistic, multidisciplinary and teambased with integration across the whole spectrum of care.
The SGH Campus of the future will be Singapore’s largest medical campus when completed linking all patient care, education and research facilities as an interconnected healthcare ecosystem. It will provide patients with healthcare that is easily accessible, integrated and seamlessly connected to cutting-edge research and education, translating to better health outcomes for patients.
The SGH Campus is designed to deliver a seamless continuum of care, the resulting vibrant healthcare ecosystem will also drive a world-class Academic Medical Centre that will define healthcare for Singapore.

Home to the SingHealth Duke-NUS Academic Medical Centre, SGH Campus offers a full spectrum of healthcare services helmed by flagship hospital SGH, five national specialty centres – cancer, dental, eye, heart and neuroscience – and SingHealth Polyclinic (Outram). The new development will be expected to employ around 10,000 medical professional & educators.
The wildcard - Jack Ma's Masterplan
ALIBABA & JACK MA'S REVITALISATION OF TANJONG PAGAR CBD
One Bernam's Buyer Profile
85% Singaporean Buyer (strong local base)
NEAREST RESALE HDB SOLD ABOVE $1,400 PSF (14 YEAR OLD HDB)
Do You Agree Its Easy For HDB Owners To Upgrade To One Bernam?
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GREAT TENANT POOL
IF INTEREST RATES ⬇️ NEXT YEAR, WILL BUYERS ENTER THE MARKET?
One Bernam - Safe Entry Price?
WALLICH RESIDENCES & TMW SELLING ABOVE $3,500 PSF
Developer: Guocoland
Total Units: 181 residential units + shopping mall + office + mrt TOP: 2018 Tenure: 99 year from Feb 2011 Address: 3 Wallich Street Site Area: 161,708 sqft USP: Large floorplate units with integrated lifestyle |
Developer: Chip Eng Seng
Total Units: 324 residential units + 11 commercial units TOP: 2028 Tenure: 99 year from 28 April 2023 Address: 31 Tras Street Site Area: 42,000 sqft USP: All 1 & 2 bedrooms with 2 bedroom dual-key units |
NEWPORT RESDIENCES EXPECTED TO SELL ABOVE $4,000 PSF
OCR NEW CONDOS - JURONG EAST ABOVE $2,800 PSF (2ND CBD)
Asking Prices of Older Resale Condos Nearby (bay windows, etc)
Rental of Nearby Older Condos
UPSIDE POTENTIAL 10:
MILLIONAIRES LOVE PRIME DISTRICT / CBD PROPERTIES
- STATUS SYMBOL & LOW SUPPLY
- STATUS SYMBOL & LOW SUPPLY
In 2024, Singapore has an adult population of 4,977,000, and there are 332,491 millionaires (with US$1 million or more in assets excluding the property they stay in). Despite the rising cost of living and being called one of the most expensive cities in the world (in the eyes of expatriates), Singapore is still home to many wealthy people.
UPSIDE POTENTIAL 11:
CCR / RCR LAND PRICE TREND IN SINGAPORE
UPSIDE POTENTIAL 12:
WILL HIGHER LAND BETTERMENT CHARGE (LBC) & HARMONISATION RAISE NEW CONDO PSF PRICES?
With effect from 1 August 2022, a new Land Betterment Charge (LBC) will replace Differential Premium (DP), Development Charge (DC) and Temporary Development Levy (TDL), and be administered by the Singapore Land Authority (SLA).
Will the LBC Revision Affect Property Prices? The hike in LBC means that the total cost of developing land is going to rise since developers are going to have to pay a higher tax on the increase in the value of the land as the land betterment charge (LBC) rates for key use groups – residential, commercial, industrial and hotels – for the next half year have all been raised for the first time since a September 2011 review.
The latest LBC rates for the 1 March to 31 Aug 2024 period were announced on 29 Feb 2024, following a review by the Singapore Land Authority in consultation with the taxman’s chief valuer.
Developers pay an LBC for the right to enhance the use of some sites or to build bigger projects on them and this is expected to raise land costs payable by developers when developing the land to build private residential properties.
Will the LBC Revision Affect Property Prices? The hike in LBC means that the total cost of developing land is going to rise since developers are going to have to pay a higher tax on the increase in the value of the land as the land betterment charge (LBC) rates for key use groups – residential, commercial, industrial and hotels – for the next half year have all been raised for the first time since a September 2011 review.
The latest LBC rates for the 1 March to 31 Aug 2024 period were announced on 29 Feb 2024, following a review by the Singapore Land Authority in consultation with the taxman’s chief valuer.
Developers pay an LBC for the right to enhance the use of some sites or to build bigger projects on them and this is expected to raise land costs payable by developers when developing the land to build private residential properties.
Understanding The Big Picture In Singapore
Who Owns The Most Land In Singapore?
TDSR, ABSD and SSD Keeps Property Prices Realistic