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NTUC FairPrice's price freeze promise on the prices of 100 housebrand items at its supermarkets will end after tomorrow - 31 Dec 2020 as part of its S$50 million package to alleviate living costs for households amid the COVID-19 pandemic.

The items include daily essentials and groceries like rice, oil, beverages, as well as batteries, toiletries and household cleaners, said NTUC Enterprise.

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This initiative is part of a S$50 million package aimed at providing holistic support for Singaporeans and helping them manage the cost of living in 2020 reaffirming the commitment and timeliness of NTUC Enterprise to support Singaporeans, especially during difficult times.

The price freeze initiative, which was launched in March 2019, was supposed to run until 30 Jun 2020 this year 2020 had been extended until 31 Dec 2020.

Throughout this period, this initiative has helped cushion Singaporeans against potential price increases, regardless of changes in supply, socio-economic factors and external factors that could affect food prices, especially during the current volatile and uncertain climate.


NTUC FairPrice's Merdeka Generation (MG), Pioneer Generation (PG), and Senior Citizens discounts from Monday to Wednesday will also be expected to end on 31 Dec 2020.

Approximately Singaporeans had saved more than S$50 million in savings when buying essential products, including discounts enjoyed by senior citizens.

However, some worry that once this "benchmark for prices in general of everyday essentials” is gone, these essential household items may see a price increase and may not remain affordable to the lower tier income earners.
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