The Sen is targeted for preview on Oct 31, with the official launch on Nov 15. The private condominium comprises 347 units across five 10-storey blocks
“The Sen presents a unique opportunity to craft a landmark development combining the best of nature and connectivity”
The new project — The Sen — sits next to Bukit Batok Nature Park and near Bukit Timah Nature Reserve, with the Rail Corridor and other parks such as Hindhede Nature Park, Rifle Range Nature Park and Dairy Farm Nature Park nearby.
Singapore-based developer Sustained Land, controlled by low-profile real estate mogul Douglas Ong, in a joint venture with Ho Lee Group and Greatview Development won the bid for this land parcel at $278.9 million, or $841 psf per plot ratio (ppr) for the 99-year leasehold site located just off Jalan Jurong Kechil in the Upper Bukit Timah area (District 21).
The Bukit Timah area remains a desirable place to live, owing to its blend of nature, popular schools, wide-ranging F&B options, and a sense of exclusivity, since the neighbourhood comprises mainly private housing - The Sen
Developer Sustained Land expects The Sen to attract HDB upgraders and empty nesters from nearby landed housing estates who wish to rightsize or purchase homes for their children. Young families will also be drawn by The Sen's proximity to good schools and the greenery of Bukit Timah. In the neighbouring Toh Yi Gardens HDB estate, 60% of the resale flats that changed hands this year were sold at prices above $1 million reflecting strong upgrader potential.
Nearby 258 unit Verdale was fully sold within two years of its 2020 launch, despite debuting during the pandemic. Other launches which are not situated as close to the MRT station in that area have fared well too, e.g. the 633-unit Forett @ Bukit Timah, which was launched in 2020, was sold out in 2023, and the 327-unit Daintree Residence, which hit the market in 2018, was fully sold in 2021, and analysts expect strong demand for The Sen.
Connectivity is another key draw for The Sen. Beauty World MRT Station on the Downtown Line is just a six-minute bus ride away. Nearby malls include Bukit V Mall (within the upcoming Beauty World integrated transport hub), The Rail Mall and HillV2.
Bukit Timah Primary School is within 1km of The Sen. Other nearby educational institutions include Pei Hwa Presbyterian Primary School, Ngee Ann Polytechnic and the Singapore University of Social Sciences. Bukit Timah has long been one of Singapore’s top education belts.
In recent years, the emphasis on health and wellness has grown, and the desire to live near greenery or a nature reserve continues to gain momentum - The Sen
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The Sen is targeted for preview on Oct 31, with the official launch on Nov 15. The Sen comprises 347 units across five 10-storey blocks. Three Classic blocks house one- to three-bedroom units sized from 452 sqft to 1,109 sqft, totalling 267 units (77%), with nine units per floor. Two Prestige blocks feature larger layouts — three-bedroom + study and four-bedroom + study units ranging from 1,259 sqft to 1,453 sqft. These account for 80 units (23%), with just four units per floor. Indicative prices start from $993,900 ($2,199 psf) for a one-bedder (452 sqft), $1.499 million ($2,212 psf) for a two-bedder (676 sqft to 732 sqft), and $1.936 million ($2,220 psf) for a three-bedder (872 sqft to 1,109 sqft). Prestige units at The Sen start from $2.899 million ($2,299 psf) offering buyers genuine value for money.
Click for virtual tour of The Sen model in showflat
The Sen offers Prestige units that feature Miele kitchen appliances and Laufen bathroom fittings, compressed marble flooring in the living and dining areas, ducted air-conditioning, a dry kitchen with a wine fridge, and a wet kitchen with a double-door refrigerator.
All homes are north–south oriented and include a ceiling fan in the living room. The rooftops are fitted with solar panels that generate electricity for the common areas to reduce energy consumption. The developer is targeting to achieve the BCA Green Mark Platinum (Super Low Energy Building) certification for The Sen.
As part of the GLS conditions, the development will also include an on-site childcare centre with a separate drop-off point at The Sen.
Designed by AGA Architects with landscaping by Ecoplan Asia, The Sen is conceived as “a wellness-centric, tropical resort-inspired enclave. Earth tones used for the façade were chosen to complement the surrounding greenery.
The landscaped deck features a 50m lap pool, family and children’s pools, a clubhouse, lounges, and a tennis court. On the rooftops of the three Classic blocks are sky gardens with additional facilities.
Units on the first and top floors boast 3.9m ceiling heights, while intermediate units have 2.85m ceilings. Classic units come fitted with Smeg kitchen appliances and Roca bathroom fittings.
Click Below For Virtual Tours Of Our Showflats
Resort-style, wellness-centric design
Relax and Enjoy Cold and Hot Pools
The Sen will attract HDB upgraders and empty nesters from nearby landed housing estates who wish to right-size or purchase homes for their children. Young families will also be drawn by the proximity of The Sen to good schools and the greenery of Bukit Timah.
In the neighboring Toh Yi Gardens HDB estate, 60% of the resale flats that changed hands this year were sold at prices above $1 million, indicating strong upgrader potential for The Sen.
The land acquisition cost of The Sen is estimated at $841 psf ppr allows the developer to price the new project more competitively compared to recent launches and completed developments in the Bukit Timah area.
